Our Process

Concept & Strategy

Our team will work with you to understand your vision, business objetives and pain points. From just rough ideas to fully fleshed out concepts, we'll walk through it all with you.

Once we all agree on a general direction for the project, the Red team will flesh out all the details in-depth to create the Feature Blueprint. This document will be the project's bedrock. It will describe in plain-English what we're building for you. This is also what our designers will use to come up with their designs, and what our developers will refer to guide their code.

Deliverable - Feature Blueprint

Design & Branding

In the crowded market place, solid design & branding is what will make your product stand out. The architecture and the code of your product is important, but we spend a lot of time on design as it's a large component of how your users will react to your product and keep them coming back.

Our team will work with your intended audience to create multiple versions of user journeys and wireframes, which will go through rigourous user testing. We use what we learn from these test to put together a UX Blueprint for your product which is the basis for your product's UI.

Deliverable - Branding & UX Blueprint


Before writing any code, our team figures out what the best architecture for your product would be and selects a suitable stack of technologies. We then assign specialists in each technology to work on those areas.

We operate on agile-based development sprints that result in regular incremental builds, which will allow you to always review what we're building. We hate nasty surprises just as much as you do.

QA & Testing

We run quality assurance tests on every incremental build, so that your product remains relatively bug free from the start. Any persistent bugs are squashed in the final rounds of QA and testing done by us.

Delivery & Launch

When the product is ready for the public, we launch it to the relevant stores or deploy it for your enterprise. Our team does everything from making sure your websites are live to making sure your app gets through AppStore reviews.

Deliverable - Regular builds, final build and codebase


We offer packages that cover everything from the occasional checkup all the way up to developing new versions, and updates.

Expert Help

We help our enterprise users with help and support for their users, and when it's time to build your own team in your startup, we can help with that too. Providing support for your new team to use our code.

Marketing & Growth

While your product is being developed, we will assess your marketing and growth goals. There isn't really a one size fits all solution, when it comes to marketing. But we can use our expertise with startups and our relationships with media houses, and ad agencies to help with everything from landing pages, to explainer videos and press coverage.