Great Software Isn't Just Code
Building great software isn’t just about writing good code. It’s an obsession with the arts and sciences of branding,design, and refinements combined with great code and a little bit of magic, that makes great software come to life. Our in-depth experience allows us to tailor these services to match your needs from full-project engagements to à la carte services. We help our clients launch the best web & mobile projects imaginable.
Branding isn't just about logos. It's about creating a whole new design language for your product. After walking through your spec with you, we create many draft concepts. With careful and strict review, we narrow down the direction to a single concept. We then refine until your brand is perfected.
Knowing what features and components to appear on screen isn't enough. The flow and the layout of an application is important but tricky. This is where we interact with end users to create a blueprint. Ever picked up an app and you already kind of knew how to use it? This is the sign of great UX. And getting there means working with actual users and testing rather than theory, and concepts.
We use the UX blueprint to start formulating the UI. The branding and the UX of your product come together to create a singular identity for your product in the UI phase. We work on a few key screens from the UX blueprint to begin the process. Most normal developers would begin development right after this, but at RedLabs, we aren't looking to build 'normal' software.
From Great To Wow....
This is where the RedLabs magic happens, and it happens to be one of our favourite things to do. Here, we get to obsess over how every transition, animation, pop, and vibration play together with your UI & UX to create a magical experience for the users. All of the fine details and touches play a key role in making good software amazing.
Concept & Strategy
Our team will work with you to understand your vision, business objetives and pain points. From just rough ideas to fully fleshed out concepts, we’ll walk through it all with you.
Once we all agree on a general direction for the project, the Red team will flesh out all the details in-depth to create the Feature Blueprint. This document will be the project’s bedrock. It will describe in plain-English what we’re building for you. This is also what our designers will use to come up with their designs, and what our developers will refer to guide their code.
Deliverable – Feature Blueprint
Design & Branding
In the crowded market place, solid design & branding is what will make your product stand out. The architecture and the code of your product is important, but we spend a lot of time on design as it’s a large component of how your users will react to your product and keep them coming back.
Our team will work with your intended audience to create multiple versions of user journeys and wireframes, which will go through rigourous user testing. We use what we learn from these test to put together a UX Blueprint for your product which is the basis for your product’s UI.
Deliverable – Branding & UX Blueprint
Before writing any code, our team figures out what the best architecture for your product would be and selects a suitable stack of technologies. We then assign specialists in each technology to work on those areas.
We operate on agile-based development sprints that result in regular incremental builds, which will allow you to always review what we’re building. We hate nasty surprises just as much as you do.
QA & Testing
We run quality assurance tests on every incremental build, so that your product remains relatively bug free from the start. Any persistent bugs are squashed in the final rounds of QA and testing done by us.
Delivery & Launch
When the product is ready for the public, we launch it to the relevant stores or deploy it for your enterprise. Our team does everything from making sure your websites are live to making sure your app gets through AppStore reviews.
Deliverable – Regular builds, final build and codebase
We offer packages that cover everything from the occasional checkup all the way up to developing new versions, and updates.
We help our enterprise users with help and support for their users, and when it’s time to build your own team in your startup, we can help with that too. Providing support for your new team to use our code.
Marketing & Growth
While your product is being developed, we will assess your marketing and growth goals. There isn’t really a one size fits all solution, when it comes to marketing. But we can use our expertise with startups and our relationships with media houses, and ad agencies to help with everything from landing pages, to explainer videos and press coverage.